[01] Hero · Hypothesis

Lahore -PK

Performance ads,
run like a laboratory*

We blend experience with experiment. Over $1M in managed spend, hundreds of A/B tests, one stubborn belief — every brand has a winning formula, you just have to test for it.

— or see the proof (case studies)

* Experimenca, n.
experience × experiment
/ coined 2019

[02]

Services / The Bench

Four instruments.
One growth engine.

Every project starts as a hypothesis. We treat your media buy, creative, and site as variables in one connected experiment — not separate disciplines fighting for budget.

PAID

Paid ads management

Meta · Google · TikTok

↗

Creative strategy

UGC · static · motion

↗

Landing pages & CRO

Test · learn · iterate

↗

WordPress builds

Fast · clean · trackable

↗

[03]

Case Studies / Results

Proof, printed in numbers.

Selected DTC clients, 2022–2025. Real spend, real returns, real attribution windows. No vanity metrics, no inflated MER.

/ 001

Maison Verre

Skincare · Founder-led DTC

Rebuilt the funnel from a single-CBO Meta account into a structured TOFU/MOFU/BOFU system with weekly creative iteration. Held CPA flat while tripling spend.

5.8×

ROAS / 90-day blended

/ 002

North Field Coffee

CPG · Subscription

Launched on TikTok with a single UGC concept, then expanded creative to a 12-asset rotation. Cut blended CAC by 47% in two quarters.

−47%

Blended CAC

/ 003

Halsen Studio

Apparel · Premium

Replaced a $9k/mo agency. Rebuilt account structure, rewrote landing pages, ran 38 creative tests in 90 days. Scaled to highest revenue month on record.

+312%

YoY revenue

/ 004

Olm & Co.

Home goods · DTC

Built a new WordPress site + CRO test program from zero. Improved checkout conversion 2.1× and brought paid media in-house with our playbook.

2.1×

Checkout CVR

[04]

Notebook / Aggregate

Six years of compound experiments.

$1.4^M+

Managed ad spend

Across Meta, Google & TikTok since 2019.

4.6^×

Avg. portfolio ROAS

Blended, 90-day window, last 18 months.

200⁺

Tests shipped

Creative, landing page, audience & offer.

100^%

Top Rated on Upwork

JSS 100% across 40+ engagements.

[05]

About / Operator

A studio of one. By design.

experimenca is not an agency. It’s a deliberately small studio that pairs senior media-buying with hands-on landing page and creative iteration.

That means no junior account managers, no slide-deck theatre, and no recycled playbooks. You get the operator.

If your DTC brand is between $30k and $500k in monthly ad spend and you’re tired of agencies that treat your account like a portfolio entry — let’s talk.

// Operator

File 047

Syed Taha

Founder · Media buyer · Builder

email: tahashakir18@gmail.com

[06]

Field Notes / Clients

What founders actually say.

“ Hands down the most thoughtful media buyer we’ve worked with. Cuts through the noise and ships tests every week.

M. Reeves

Founder · DTC skincare

★★★★★

“ Took over an account that was hemorrhaging budget. Within a month, ROAS was back above 4x and we finally understood why.

J. Lindberg

CMO · Apparel

★★★★★

“ Rare combo: a media buyer who can also build the landing page that converts the click. Saved us hiring two roles.

A. Pereira

Co-founder · CPG

★★★★★

[07] · Schedule the first experiment

Let's run
a test on your account.

Free · No pitch deck · Just a screen share & honest read of your account

Performance ads,run like a laboratory*

Four instruments.One growth engine.

Proof, printed in numbers.

Six years of compound experiments.

A studio of one. By design.

What founders actually say.

Let's runa test on your account.

Performance ads,
run like a laboratory*

Four instruments.
One growth engine.

Let's run
a test on your account.